A creator growth club in New York. Elevate your personal brand, learn to monetize it, and build alongside the most ambitious creators in the city.
You already have the look, the presence, the following. What no one taught you was how to turn your personal brand into income — the content, the rates, the partnerships, the rooms.
Club 212 is a growth club. A coaching program and private community built to help you elevate your personal brand, learn to monetize it with intention, and grow alongside the most ambitious creators in New York.
This is not a course. It is an ongoing community — with monthly coaching, real perks and partnerships, and a network designed to become the strongest in the city.
Three pillars. One goal. Built to elevate your personal brand and turn it into a business — alongside New York's most ambitious creators.
01
coaching
Monthly group coaching with frameworks tested on real creator businesses — content systems, brand deal negotiation, rate cards, audience growth, and the AI tools quietly replacing entire teams.
02
community
A private network of ambitious creators building in the same direction — your peers, your collaborators, the ones who get it. Plus dinners and retreats when the moment calls for it.
03
perks
Exclusive member privileges with brands, services, and partners across New York — discounts, partnerships, and access negotiated on behalf of the club. The kind of perks you can't get on your own.
Club 212 was built by a founder who lives at the intersection of creator culture and artificial intelligence. We do not bolt AI on as a trend, we build with it. Every member operates with the same AI integrations, custom workflows, and growth technology our founder uses to run a multi-platform business at scale.
While other creators are still writing captions by hand, ours are building systems. That is the unfair advantage.
A model. An agency founder. A coach. The reason Club 212 exists.
Cata started modeling at a young age and spent seven years building her own platform as a creator and influencer — working with brands like Chanel Beauty, Skims, Revolve, Valentino Beauty, and Four Seasons.
Before that, she founded and ran IMM — one of the most recognized modeling agencies in Latin America — and built a model academy where she personally trained over 200 students. That's where the coaching started. Over five years, she helped models and creators turn their talent into actual businesses.
Now based in New York, Cata works at the intersection of three worlds — modeling, content creation, and AI integration. She runs her brand, signs with top agencies (Genetics NYC, First London, Elite Miami), and builds AI systems for creators and businesses.
Club 212 is what she wishes she'd had when she started: a real room of creators, the tools to move fast, and the formation to grow into a real business — not just a following.
A clear, honest breakdown of what every member studies, builds, and walks away with.
Every House member learns:
Everything in The House, plus:
Curriculum is delivered through live monthly calls, on-demand modules, the AI tool library, the private community, and one-on-one access for Inner Circle members.
Both lead to the same room. One leads further.
This room is built for the committed.
Real growth in Club 212 comes from showing up consistently and following the coaching. The members who treat it like a business get one in return.
A boutique creator agency built for the new generation of talent monetizing their personal brand with intention. Formation members are considered for representation — selected, not applied for.
Submit your application. Brevity is appreciated.
Each application is read personally within fourteen days.
You receive a private link to complete membership.
You're brought into the community and your first coaching call.
From members who walked into the room, built the business, and never looked back.
“As a creator who struggles with confidence, fear of being vulnerable, and staying on track with showing up online, Cata's program was an incredible boost in feeling more confident, capable and inspired. She is passionate about PR and media…it shows in her work. She has also lived her advice in her own career and story. Working with Cata is a great choice to reframe your business goals and to be pushed to achieve more.”
“I am a model who was curious about learning more info on how we can monetize off our following, so I decided to take the class with Cata. It was life changing for me! She is so knowledgeable about the modeling & social media industry and has many years of experience. I have been able to monetize off my content & have amazing modeling opportunities since I have taken the class. I am forever grateful 🩷”
“I'm so grateful I took this influencer course with Cata. It honestly helped me open my eyes to so many new opportunities and different areas within social media that I wasn't fully exploring before.
Since then, I've become so much more active and confident online, learned how to connect with brands in a real way, and even started creating extra income through opportunities I didn't even realize were possible before.
This new phase for me has been really exciting, and she truly helped guide me through that transition. I'm very thankful for all the knowledge, support, and motivation she shared throughout the process 🤍”
All applications are confidential. We respond within fourteen days.
Your application is being read. If accepted, you'll hear from us privately within fourteen days.
Creators, models, founders, and personal brands ready to take their platform seriously. Whether you already book jobs, get DMs about your outfits, or have an audience you've never properly monetized — Club 212 is for turning all of it into a real, intentional creator business.
The House ($495) is the full coaching program, the community, the perks, and the tools — everything you need to grow and monetize your personal brand. Formation ($995) includes all of that, plus 1:1 founder access and consideration for representation by 212 Agency.
No. Formation makes you eligible for consideration. The agency selects members based on fit, trajectory, and the quality of the work you produce inside the program. Many Formation members aren't signed — and still consider the year worth it for the coaching alone.
Dinners and retreats are a perk of membership, not a fixed schedule — we host them throughout the year at New York's most considered private rooms, alongside brand-hosted evenings and seasonal gatherings. The community and coaching run continuously; the gatherings are the moments we come together in person.
It helps. Coaching is virtual, so members anywhere can join — but dinners and retreats are NYC-based. Most members are in New York or travel here often. We don't currently host events in other cities.
We don't respond to declined applications. You're welcome to reapply every two months — many members were accepted on a second attempt after their platform had grown.